Plumbing · Florida
Apex Plumbing & Drain
From emergency-only to full-service pipeline.
01 —
+198%
Lead volume
02 —
52%
Close rate
03 —
2.8×
ROAS
04 —
$2.9M
New revenue
§ The Challenge
Apex was the go-to call for burst pipes at 2 AM — but they were invisible for the high-margin work: repipes, water heaters, and whole-home filtration. Their brand screamed 'emergency' and their pipeline was unpredictable, making it impossible to hire and retain good techs.
§ The Work
We repositioned the brand around trusted expertise, not just emergencies. A new site with educational content and transparent pricing, SEO for high-intent projects, paid campaigns targeting homeowners in aging neighborhoods, and a follow-up system that converted one-time emergency calls into lifelong maintenance agreements.