Construction Companies
that close 6-figure projects.
Long sales cycles deserve long-cycle marketing.
A $250k addition isn't bought on a Google Ad — it's bought after months of trust-building you're not currently doing.
General contractors and custom builders lose more deals to the silent middle of the funnel than to direct competitors. The homeowner who inquired in January is closing with someone in May — and if you're not in their inbox, on their feed, and on their referral list between now and then, that contract is gone.
Custom build buyers vet contractors for 4–9 months. The contractor who stays visible the longest wins.
The buyer you should be hunting.
- 01Homeowners planning major additions, remodels, or new builds ($150k+)
- 02Architects and designers sourcing build partners
- 03Commercial clients sourcing tenant improvement contractors
- 04Repeat clients ready for the second or third project
How we win construction companies.
Authority website + portfolio
Deep project pages, process documentation, team bios, and case studies that telegraph competence.
Long-cycle nurture
Email + retargeting sequences designed for 90–270 day decisions — guides, virtual walkthroughs, financing primers.
Capture inquiry intent
SEO for high-intent project terms, Google Ads for active planners, lead magnets for early researchers.
Architect + designer partnerships
Outbound system targeting referral partners who control 40%+ of custom build pipelines.
Where the dollars actually work.
Every trade has a different optimal allocation. Here's how we typically deploy budget for high-performing operators in this category.
Where serious buyers vet you for months.
The silent middle of the funnel — where deals are won or lost.
Active project planners + commercial buyers.
Architects/designers control the highest-ticket pipeline.
"We stopped chasing leads and started commanding the room. The website does six months of selling before we ever meet a client."
- +GCs and custom builders doing $3M–$50M annual revenue
- +Operators handling $150k+ projects (additions, remodels, new builds)
- +Teams with project management capacity to handle scaled volume
- −Handyman / small repair operations
- −Speculative builders without a sales process
- −Companies unwilling to invest 6+ months in pipeline development
Ready to grow your construction companies business?
Book a strategy call. We'll audit your funnel, map the biggest revenue leaks, and walk you through what the first 90 days would look like.
Book a strategy call