§ Capability — 04

Spend

For contractors

Google Ads tuned to revenue.

Precision PPC and Local Service Ads that flood your calendar with high-intent leads.

§ The Problem

"Most agencies optimize for clicks. We optimize for dollars in your account."

Click-through rate is a vanity metric. Cost per click is a vanity metric. The only number that matters is cost per booked job — and most contractor PPC accounts couldn't tell you what theirs is, because the agency stopped at 'leads generated' and never connected to the CRM.

§ The Approach

— How we work it.

Every campaign we run is structured around three numbers: cost per qualified lead, lead-to-booked rate, and average job value. If a keyword, ad, or landing page doesn't make you money, we kill it. Fast.

§ Fit Check

Who this is built for.

A fit if

01Contractors with at least $3k/mo in available ad budget
02Businesses that can answer the phone within 2 minutes
03Operators who know their average job value and close rate
04Companies running existing campaigns with murky ROI

Skip it if

01Anyone unable to commit a real testing budget
02Businesses without a defined service area
03Operators who can't or won't track calls

§ What's Included

The deliverables.

Account structure rebuild — campaigns, ad groups, match types

Keyword research grounded in your actual job profitability

Local Service Ads (LSA) setup, badging, and management

Conversion-grade landing pages built per campaign

Ad copy and creative testing on a weekly cadence

Call tracking, recording, and lead qualification scoring

Negative keyword mining and budget protection

Weekly ROI reporting tied to CRM revenue data

§ Outcomes

What good looks like.

01 —

−45%

Avg. cost per booked lead

02 —

5.8×

Return on ad spend

03 —

+312%

Booked jobs from paid

§ Proof

Receipts, not promises.

Roofing · Texas

Elite Roofing Systems

"We were paying $187 per lead. Six months in we're at $94 and our close rate doubled because the lead quality jumped."

−50%

CPL reduction

2.1×

Close rate

$1.4M

Attributable revenue

See full case studies

§ The Method

Four chapters.
One outcome.

Plan

Build keyword, geo, and creative strategy from your unit economics.

Launch

Stand up campaigns, landing pages, LSA, and call tracking together.

Test

A/B copy, audiences, and bids weekly — every spend is an experiment.

Scale

Pour fuel on the winners, kill the losers, expand into new markets.

§ Investment

What this costs.

Typical range

$1,500 – $5,000 / mo mgmt

Engagement

Monthly retainer + ad spend

Note

Recommended minimum ad spend: $3k/mo to generate statistically meaningful data.

§ Footnotes

Frequently
asked.

Start with whatever produces 30+ leads per month at your category's average CPL — usually $3–8k for most home service categories. We scale from there based on ROAS.