§ Capability — 06

Grow

For contractors

Lead Generation that books, not browses.

Multi-channel systems that attract, qualify, and route prospects until they book.

§ The Problem

"A 'lead' is worthless until it becomes a booked appointment. Most agencies hand you raw form fills and call it a win."

You don't pay your crew with leads — you pay them with revenue. Speed-to-lead, qualification, routing, follow-up: these are the invisible systems that decide whether your marketing dollar turns into a job or evaporates into your inbox.

§ The Approach

— How we work it.

We build the entire funnel — capture, qualification, routing, nurture, recovery — so every lead you pay for has the maximum chance of becoming a booked job. Multi-channel inputs, single source of truth, instant response, automated nurture for the slow movers.

§ Fit Check

Who this is built for.

A fit if

01Operators losing leads to slow follow-up
02Businesses running ads with murky funnel attribution
03Owners ready to centralize across web, ads, and referral
04Teams with sales reps drowning in unqualified inquiries

Skip it if

01Businesses unwilling to track or measure outcomes
02Companies without a defined sales process
03Anyone expecting magic from a single channel

§ What's Included

The deliverables.

Multi-channel capture (organic, paid, social, referral, GBP)

Lead qualification framework with scoring and routing

Sub-2-minute SMS + email auto-response on every inquiry

Automated booking links and calendar routing

Long-term nurture sequences for slow-moving prospects

Lead source attribution tied to revenue, not just count

Speed-to-lead tracking with SLA alerts to your team

Weekly funnel reporting (capture → qualified → booked → closed)

§ Outcomes

What good looks like.

01 —

<2 min

Avg. lead response time

02 —

+48%

Lead-to-booked rate

03 —

Leads lost to slow follow-up

§ Proof

Receipts, not promises.

HVAC · Phoenix Metro

Rodriguez HVAC

"We were losing 40% of leads to slow follow-up. Now first contact is under 90 seconds and our close rate jumped from 25% to 48%."

90s

First response

48%

Close rate

20 hr

Saved weekly

See full case studies

§ The Method

Four chapters.
One outcome.

Map

Diagram your current funnel and find every leak — capture, qualify, route, follow up, close.

Build

Stand up capture forms, routing logic, qualification scoring, and SLA rules.

Activate

Wire SMS, email, and booking automations across every inbound source.

Optimize

Track every lead from source to revenue, weekly — kill what doesn't book.

§ Investment

What this costs.

Typical range

$2,000 – $6,000 / mo

Engagement

Monthly retainer, typically bundled

Note

Often packaged with paid media or SEO retainers for full-funnel ownership.

§ Footnotes

Frequently
asked.

We define it with you — typically a real human in your service area requesting a service you actually offer, at a job size you want. Spam, tire-kickers, and out-of-area requests are filtered before they hit your team.