§ Capability — 05

Spend

For contractors

Facebook & Instagram Ads that build demand.

Creative-led social campaigns that fill the top of the funnel with future buyers.

§ The Problem

"Meta isn't a 'click and buy' channel for contractors. It's a demand-capture engine — and most agencies have no idea how to run it."

Treating Facebook like Google is why most contractor Meta accounts fail. People aren't scrolling Instagram looking for a roofer. They're killing time. Your job — and ours — is to interrupt them with creative that gets remembered, then bring them back when their roof actually leaks.

§ The Approach

— How we work it.

We build Meta campaigns around the only thing that matters on social: creative. Short-form video, before/after, real-job footage, founder voice. Then we wrap it in tight audience targeting, instant lead capture, and retargeting flows that bring browsers back to book.

§ Fit Check

Who this is built for.

A fit if

01Contractors with strong visual proof (before/after, jobs, team)
02Operators willing to invest in creative production
03Businesses with $2k+/mo to allocate to social testing
04Brands wanting to capture demand before competitors do

Skip it if

01Anyone expecting Google Ads-style intent
02Businesses with no visual brand or photography
03Operators unwilling to refresh creative monthly

§ What's Included

The deliverables.

Audience segmentation by zip code, behavior, and intent

UGC, before/after, and short-form video creative production

Instant Form lead capture wired directly to your CRM

Retargeting flows for site visitors, form abandoners, and past customers

Lookalike audiences built from your best-fit jobs

Pixel + Conversions API setup for full-funnel tracking

Weekly creative iteration to fight ad fatigue

Cross-platform reporting (Meta, Google, organic, attribution)

§ Outcomes

What good looks like.

01 —

$22

Avg. cost per lead

02 —

+4.1×

Branded search lift

03 —

+185%

Form completions

§ Proof

Receipts, not promises.

Painting · Pacific Northwest

Apex Painting Co.

"Facebook went from 'we tried it once and it didn't work' to our second-largest lead channel. Real video creative changed everything."

$19

Cost per lead

412

Leads in 90 days

+38%

Avg. ticket size

See full case studies

§ The Method

Four chapters.
One outcome.

Strategy

Map audiences, offer, and creative angles to your buyer's psychology.

Produce

Concept, script, and produce creative built for the feed (not TV).

Launch

Deploy with proper tracking, lead routing, and follow-up automation.

Iterate

Refresh creative every 2–4 weeks before fatigue kills CPL.

§ Investment

What this costs.

Typical range

$1,200 – $4,000 / mo mgmt

Engagement

Monthly retainer + ad spend + creative

Note

Creative production billed separately. Minimum recommended ad spend: $2k/mo.

§ Footnotes

Frequently
asked.

Yes — when run as a demand-generation channel, not a direct-response one. Our top contractor clients generate 30–50% of their pipeline from Meta over a 12-month horizon.