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§ 04 — Industry

Landscaping Companies
that win design/build.

Maintenance pays the bills. Design/build builds the brand.

§ The problem

Mowing routes keep the lights on, but the $85k outdoor living build is what changes your business — and it's the work nobody knows you do.

The landscaper who shows up first on Google for 'lawn mowing' is rarely the one homeowners trust with their $120k patio + kitchen + fire feature project. We build the two-track funnel: efficient maintenance customer acquisition AND a design/build portfolio that wins five-figure projects without competing on price.

§ Market truth

Design/build buyers research for 6+ months. The first contractor to show portfolio depth wins 64% of the time.

§ Who's buying

The buyer you should be hunting.

  • 01Homeowners in luxury neighborhoods planning multi-season builds
  • 02Recurring maintenance customers ready to expand their property
  • 03GCs and architects needing trusted landscape partners
  • 04HOAs sourcing annual maintenance contracts
§ The playbook

How we win landscaping companies.

§ 01

Build the portfolio site

Project-led website with deep galleries by category (patio, kitchen, pool surround, lighting, hardscape).

§ 02

Capture maintenance volume

Local SEO + Google Ads for recurring service intent — lawn care, snow, irrigation, pest.

§ 03

Nurture design/build

Long-cycle nurture sequences, project planning guides, and design consultation booking automation.

§ 04

Convert with proof

On-site consultation flow with 3D rendering tie-ins and financing options for $25k+ projects.

§ Channel mix

Where the dollars actually work.

Every trade has a different optimal allocation. Here's how we typically deploy budget for high-performing operators in this category.

Portfolio website + SEO
40%

Design/build buyers won't call until they've vetted your work for hours.

Google + Meta ads
25%

Display + retargeting drives design/build inquiries; search drives maintenance.

GBP + reviews
20%

Owns the maintenance map pack.

Email + nurture
15%

Design/build sales cycles are 90–180 days.

§ What 'working' looks like
5.0×
Design/build inquiry volume
240+
Maintenance contracts / yr
+38%
Average project value
Year-round
Lead flow despite seasonality
§ Receipts

"We went from a mowing company with a side hustle to a design/build firm with a maintenance arm. The brand follows the website."

North Shore Outdoor Living, Boston, MA
$3.4M
Design/build booked Y1
$47k
Avg project ticket
9.1×
Marketing ROI
§ Fit check
A fit if
  • +Landscapers doing $1M–$15M with both maintenance and build capability
  • +Crews capable of $25k+ outdoor living projects
  • +Operators with photography-worthy portfolio waiting to be shown
Skip it if
  • Pure mow-and-blow operations with no design arm
  • Solo operators without project management capacity
  • Companies competing strictly on hourly maintenance pricing
§ Next step

Ready to grow your landscaping companies business?

Book a strategy call. We'll audit your funnel, map the biggest revenue leaks, and walk you through what the first 90 days would look like.

Book a strategy call