Roofing
that books inspections.
Year-round roofing pipeline — not just storm chasing.
Storm chasers eat your retail lunch, and lead vendors charge $90 for leads that already called four competitors.
Roofing is the most competitive trade in local search. Every spring, out-of-state crews flood your market with door-knockers and discount pricing. The winning play isn't to outspend them — it's to own the search results, the Google Business Profile, and the post-click experience so retail buyers find YOU before they find a yard sign.
70% of roof replacement buyers research online for 2+ weeks before requesting a quote. The roofer they remember wins.
The buyer you should be hunting.
- 01Homeowners with 18–25 year old asphalt roofs running comparison searches
- 02Post-storm homeowners filing insurance claims who don't trust door-knockers
- 03Property managers and HOAs sourcing multi-property bids
- 04Commercial buyers vetting GAF/Owens Corning certified installers
How we win roofing.
Own the local pack
GBP optimization, geo-grid ranking, photo cadence, and review velocity to lock the 3-pack in every ZIP you service.
Capture storm intent
Pre-built storm landing pages, hail-map integrations, and rapid-deploy Google Ads campaigns ready to fire within 4 hours of an event.
Convert retail buyers
Conversion-engineered website with material visualizer, financing calculator, and 60-second inspection booking flow.
Automate the follow-up
Speed-to-lead under 90 seconds, 14-touch nurture sequence, review request automation post-install.
Where the dollars actually work.
Every trade has a different optimal allocation. Here's how we typically deploy budget for high-performing operators in this category.
Highest-intent, lowest-cost retail leads. Compounds for 24+ months.
Flexible volume — scale up post-storm, scale down in winter.
Every other channel underperforms without this layer.
Reviews are the tiebreaker on every quote.
"We fired our lead vendor four months in. The website pays for itself every week — and we finally stopped depending on hail."
- +Roofers doing $1.5M–$25M who want to stop renting leads
- +Operators with crews ready to scale, not bidding for survival
- +Owners with GAF/CertainTeed/Owens certifications to leverage
- −Pure storm-chase operations with no fixed service area
- −Subcontractors without the ability to invoice directly
- −Owners unwilling to invest 90 days before measuring ROI
Ready to grow your roofing business?
Book a strategy call. We'll audit your funnel, map the biggest revenue leaks, and walk you through what the first 90 days would look like.
Book a strategy call