Roofing · Texas
Elite Roofing Systems
From $2M to $8.5M in 18 months.
01 —
+312%
Lead volume
02 —
−45%
Cost per lead
03 —
4.2×
Revenue
04 —
$6.5M
New revenue
§ The Challenge
Elite Roofing was relying on storm chasing and word-of-mouth. The website was outdated, organic visibility was non-existent, and they were paying premium prices for low-quality leads from third-party vendors. The owner needed a predictable, year-round system — not another lead-gen middleman.
§ The Work
We rebuilt the entire growth stack: a conversion-grade website wired for SEO, an aggressive local SEO program targeting every service area, paid campaigns segmented by storm damage and replacement intent, automated SMS/email follow-up, and a CRM rollout that ensured no lead was ever lost.