Concrete · Texas
Pinnacle Concrete Co.
From residential driveways to municipal contracts.
01 —
+290%
Lead volume
02 —
−35%
Cost per lead
03 —
4.8×
Revenue
04 —
$5.2M
New revenue
§ The Challenge
Pinnacle Concrete built beautiful residential work — but they were capped by driveway size and seasonal demand. The owner wanted to break into commercial flatwork and municipal infrastructure, but had zero presence in those circles and no way to prove capability at scale to procurement officers.
§ The Work
We built a B2B growth system: a capabilities site with project case studies and spec sheets, SEO targeting general contractors and municipal procurement keywords, paid campaigns on LinkedIn and Google for commercial construction intent, and a bid-follow-up program that turned quote requests into signed contracts.