Landscaping · California
TerraForm Landscaping
From crew-with-a-truck to design-build brand.
01 —
+210%
Project inquiries
02 —
61%
Avg project value
03 —
3.1×
ROAS
04 —
$2.4M
New revenue
§ The Challenge
TerraForm had talented designers and hardworking crews — but they were competing on price with every other landscaper on Yelp. They had no portfolio presence, no system for qualifying leads, and their best projects came from word-of-mouth that they couldn't control or scale.
§ The Work
We elevated the brand into a premium design-build experience: a stunning portfolio site with before/after galleries and project stories, SEO for luxury outdoor living keywords, paid campaigns targeting high-income homeowners, and a consultation booking flow that pre-qualified leads and set expectations before the first site visit.