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§ 08 — Industry

Home Service Businesses
that dominate the market.

One operating system. Every channel. Every trade.

§ The problem

You're running three marketing vendors, two CRMs, a website you hate, and you still can't tell which lead came from where.

The fastest-growing home service businesses share one trait: a unified marketing + operations system instead of a patchwork of disconnected tools. We build the operating layer — website, SEO, paid, CRM, automation — as one machine instead of seven hostage situations.

§ Market truth

Operators with integrated marketing + CRM grow 2.4× faster than operators stacking point solutions.

§ Who's buying

The buyer you should be hunting.

  • 01Multi-trade home service operators ($2M–$50M+)
  • 02Private equity-backed roll-ups consolidating regional brands
  • 03Owners scaling a single-trade business into adjacent services
  • 04Franchise systems building corporate marketing infrastructure
§ The playbook

How we win home service businesses.

§ 01

Audit the leaks

Full revenue + marketing audit — every channel, every dollar, every conversion gap mapped end to end.

§ 02

Build the operating layer

Unified website, CRM, call tracking, and attribution so you know every channel's true cost per booked job.

§ 03

Scale what works

SEO + paid + content + email running in concert — not in silos managed by 4 different vendors.

§ 04

Operationalize growth

Dashboards, weekly cadences, automation, and reporting that make growth boring (in a good way).

§ Channel mix

Where the dollars actually work.

Every trade has a different optimal allocation. Here's how we typically deploy budget for high-performing operators in this category.

Integrated SEO + GBP
30%

The compounding asset — most under-leveraged in multi-trade ops.

Paid (Google + Meta)
25%

Buyable volume with the right unit economics.

CRM + automation
25%

Where leaks turn into revenue.

Content + reputation
20%

The moat competitors can't price-match.

§ What 'working' looks like
3.1×
Total lead volume
+47%
Booked-job conversion
−38%
Cost per acquisition
Predictable
Month-over-month growth
§ Receipts

"Three trades, one system. We finally know what's working — and we've doubled twice in 18 months."

Cornerstone Home Services Group, Atlanta, GA
$14M
Net-new revenue (18 mo)
2.0×
Average ticket growth
6
Vendors consolidated to 1
§ Fit check
A fit if
  • +Multi-trade or scaling home service operators
  • +Owners ready to consolidate vendors and run one system
  • +PE-backed or PE-track operators preparing for the next raise
Skip it if
  • Single-truck operators not ready for full systems
  • Owners committed to keeping legacy vendor relationships
  • Companies unwilling to share data across marketing + ops
§ Related industries
§ Next step

Ready to grow your home service businesses business?

Book a strategy call. We'll audit your funnel, map the biggest revenue leaks, and walk you through what the first 90 days would look like.

Book a strategy call