80% of sales require five follow-ups. The average contractor stops after one. That gap is where every six-figure pipeline leak lives — and it's the easiest one to plug with automation.
The 7-touch follow-up sequence
After the first call: text within 5 minutes, email at 1 hour, text at 24 hours, email at 3 days, call at 5 days, value email at 10 days, breakup text at 21 days. Each touch alternates channel and tone — never just 'checking in'.
Long-term nurture for the 'not now' leads
70% of leads that say 'not right now' will buy within 24 months — from somebody. A simple monthly value email (case study, seasonal tip, before/after) keeps you top of mind. This single asset can generate 15-25% of revenue once it matures.
Win-back sequences for dead pipelines
Every contractor has a graveyard of old leads. A 4-email reactivation sequence with a fresh offer typically wakes up 3-5% of them — at near-zero acquisition cost. Run this quarterly.
Reviews and referrals on autopilot
Trigger a review request 48 hours after job completion and a referral ask 14 days later. Don't ask for both at once — they're different mental motions and the conversion suffers when bundled.
- →Build the 7-touch follow-up before you spend more on ads.
- →Monthly nurture emails compound into 15-25% of revenue.
- →Run a quarterly win-back to old leads.
- →Separate review requests from referral asks.